Better Technology, Better Results
Joining the world’s evolving idea of digital signage means taking some particular steps to ensure that you have a highly operational, intriguing piece of technology. The word design itself means creating something with careful consideration regarding all of its aspects. Designing and implementing digital signage is no different. There are a lot of factors to consider when actually integrating this type of technology into your organization or business.
To start, location is crucial. What kind of environmental aspects in that location might affect how the digital signage is viewed? Will there be a lot of light that reduces the sign’s visibility to the people who are supposed to see it? How far will the sign itself be from the people who need to read it? These are things to consider not only for designing the software but choosing the hardware and its placement in relation to your facility.
Another important thing to keep in mind is what exactly people need out of a sign. When it comes to digital design, the battle almost always comes down to aesthetic design versus functionality. The very nature of a sign is pure functionality, so that leaves quite a bit of leeway when it comes to adding aesthetic points to the signage software. Communicating with your audience is the main point of signage, so ensure that your graphics do not overshadow the message.
You should also determine whether or not you are going to make these digital signs interactive. That might sound a little strange, but it is another factor. Is your digital sign going to denote one thing, and only that one thing? Or will it be something that people can actually interact with to receive greater information, perhaps to receive directions to even more locations, look up current sales, or perhaps place an order?
There are many concepts, ideas, and points to consider when you are designing software for digital signage, just as there is with any software design. Some of these points are not even signage specific, but they are nevertheless critical to the creation of successful software that will make this investment worth it. When considering the integration of any type of digital software, whether it’s multi-video walls or a singular menu board at a restaurant, careful thought should be made to make sure your investment yields the best returns and customer satisfaction.
Let Interactive Design Labs help you make the best decision for your organization and give us a call today at 877-752-3919 or fill out your request for a free proposal here! There’s nothing to lose and the future to gain.