Like many technologies, interactive digital signage has seen a lukewarm reception from many businesses which don’t quite see the potential. To help you appreciate what a good digital signage setup can do for a savvy, forward-thinking business, we’ve put together a list of three ways interactive digital signage can directly affect your bottom line for the better.
At the simplest level, interactive digital signage makes it far easier to regularly update the signs around your business. No more wasted employee hours taking down signs and replacing them; no more outdated or inefficient signs left up for months or worse. Just figure out what you want to display and push it out through the system: quick, painless, efficient. Whether you leverage this to do more frequent, relevant signs for more impactful marketing or use it to do your regular marketing with less effort, either way, your bottom line will look stronger for it.
A good interactive digital signage setup can take a lot of pressure off your workers AND improve the perception of customer support on the customer end. There are a variety of ways this can happen, from the most obvious use of interactive digital signage as an intelligent wayfinding tool, to more advanced applications, which notify employees that a customer needs assistance, allows remote assistance, or delivers automated assistance. Any and all of these can be used in combination to make your interactive digital signage the most potent and efficient tool in your customer support arsenal.
Even at the most basic level of marketing via interactive digital signage, you’ll see benefits as customers take note of the interactive and visual elements. Savvier businesses willing to put in more work can deliver even better marketing, leveling the technology to improve branding, deliver personalized advertisements, interact with mobile apps, and more.
This isn’t an exhaustive list of the benefits and applications of digital signage, but it should give you a little insight into what’s possible with the right tools, motivation, and consideration. Whether you’re seeking improved efficiency or a stronger impact, interactive digital signage is a tool with great potential. Adopt it while it’s still an advantage to your business, and not a necessity everyone uses.