Want to make your interactive kiosk as effective as possible? Then you need to lay the groundwork for success. It’s not enough to simply rely on the “new” aspect of interactive technology to get people interested in your kiosk. To make fullest use of the myriad benefits of an interactive display, keep these three tips in mind:
1 – Make Sure Support Is in Place
This actually encompasses two separate points. One, make sure someone’s around to teach people how to use the kiosk, at least early on. Seeding knowledge and good experiences will help your kiosks reach their full potential even if you don’t keep someone standing around them all the time. Second, make sure you’re working with someone who can troubleshoot problems when they arise, just in case technological issues occur. That way, you won’t have long delays souring the the created buzz surrounding your interactive kiosk!
2- Tailor to Your Audience
One size can fit most, but it won’t fit well. Take the time to customize your interactive kiosks to the audience at hand. The people who use a kiosk at an industry conference aren’t the same audience who might use one at a brick and mortar store, even if they’re configured to fulfill the same purpose. Game elements, for example, work really well with a younger demographic, while they’re less effective with an older audience. Consider factors like goals, audience, time available, etc. It adds up in a big way!
3 – Integrate with Other Marketing
Using an interactive kiosk in combination with other marketing channels, such as social media and newsletters, will have far greater impact than allowing those different systems to work independently. Taking the time to build buzz on social media leading up to the unveiling of your interactive kiosk at an event will ensure maximum early success. One idea could be to integrate ways for people to tweet their experience directly into the kiosk, especially if you’re using gamification in your interactive strategy.
If you’d like to learn more about interactive kiosks, virtual and augmented reality solutions, and various related products and services, contact Interactive Design Labs today. We’ll help you come up with the optimal solution and deliver them perfectly!