Digital signage can be an amazing boon for your business, even without any interactive aspects—but to get the most out of this new technology, you may want to consider going a step further. With the help of an interactive software designer, you can produce touchscreen kiosks that deliver an incredible efficiency and efficacy in marketing, customer support, and wayfinding. Here are just a few reasons to consider the interactive route:
1) Employee Ease-of-Use
A well-designed interactive system is easier to use from every standpoint; set-up, upkeep, adjustments. Leaving your digital signage in the hands of a proper interactive software design team means you can get a system custom-tailored geared towards the employee needs, as much as it is on the customer end. That makes life easier for your employees, and makes sure you get the returns you’re anticipating from the investment.
2) Customer Experience
An interactive experience is inherently more potent than something static. Whether you’re making a kiosk that recognizes members and delivers a tailored experience or simply immersing guests in an interactive touchscreen experience, you’re going to leave a much stronger impression than you would otherwise. That’s why it’s crucial that you make their experience a great thing, rather than a hassle. If you put together an interactive wayfinding system that doesn’t work half the time, you’ve wasted time, money, and customer goodwill. Working with an experienced design team makes sure the experience created is one you want remembered.
It may be feasible to figure out a single interactive application and get it set up, but what if you want to change strategies? Adapt to new information? Adjust for customer response? The more changes necessary, the more difficult and inefficient it becomes to manage interactive setups without the advice of an expert. By working with an interactive software designer, you gain versatility you likely can’t achieve any other way.
Want to learn more about the potential of digital signage and interactive software? Contact Interactive Design Labs today to ask about your options, discuss strategies, or request an estimate for your project. We’ll be glad to help you deliver the most effective experience possible! We look forward to hearing more about your company and ways we can help you!